Posted on August 13, 2013 in Blog by sk8tavou
Marketing on Twitter
Twitter has become a very common youth oriented platform like any other social media websites for almost everything which involves interaction with the public be it general public discussions, or public awareness or sales and marketing. Following are a few tips for successful marketing on twitter.
Being a public forum, twitter works on the concept of grabbing and seeking attention in the most exciting ways. And one effective way of building excitement would be to start an online twitter countdown which not only starts the process of advertising well in advance but also increases the curiosity level of people who have been following the countdown and anticipating the end result. Also, revealing the happenings behind the scenes and in the making incidences arouses the interest among spectators, thus proving to be an impressive marketing strategy.
In twitter, it is important to maintain personal connection and be interactive to keep customers involved. And, if you maintain a personality and authenticity vibrant enough to attract customers, then it can do wonder to improve your sales and marketing.
Also, your profile on twitter, if used optimally proves to be a strong marketing strategy. For instance, you can keep your company logo as the profile picture, use the brand name to handle the account, add the link of your official website in you twitter profile, and thereby use all these steps to create a strong online base of the brand. You can also use the same technique inversely by displaying the twitter logo on your official website so that people who have visited your website earlier can follow you on twitter and get easy updates.
You can use twitter to keep a check on the happening of your competitors by monitoring their comments and updates and hashtags and review the kind of feedbacks they get and use it for your benefit ethically.
Make sure that you partner with those who have influential accounts and a huge following on twitter to maximize your sales. If you are unable to keep yourself active then choose a partner who is active on twitter and has a good amount of supporters.
But above all you need to make sure that your goal, vision and objectives are clearly available for your followers and gives them clarity of action and operation. This will not only improve your sales through marketing but will also increase your credibility and will make you be regarded as a reputable firm.
See you next time all!